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What is cultural and creative product design?

  Cultural and creative products are a kind of materialized form interpreted from different aspects of culture, that is to say, culture is an important element of cultural and creative product design. Designers make use of the characteristics, spirit and cultural elements of the native culture, and then through the understanding and interpretation of the culture, combine it with the product, and finally form the cultural creativity.


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  Cultural innovation not only includes cultural innovation products, we do cultural innovation IP design only one purpose, is to tell our cultural stories. Cultural and creative products are designed to make it easier for visitors to understand our cultural core.

  The selection of elements in cultural and creative product design is very important, and it is necessary to extract the most representative elements that resonate with consumers. Secondly, cultural and creative design must have story creation to enhance the sense of experience; Then the cultural creation must have scene rendering, the stronger the sense of substitution, the better the cultural experience; Finally, Wenchuang must play so that more young people can accept it.

  Designers need to infuse the energy of stories into their products through their own cognition, so that consumers will be moved. If they are not moved, cultural and creative products will easily become street goods. For example, a product developed in cooperation with a museum should tell the history and stories of the museum, and a product developed in cooperation with an art museum should convey the aesthetic concept of the artist... These design products must have a product description card, which tells the consumer how the product came about. After seeing the scenic spots or exhibitions, the consumer will be willing to pay for your story. Understood in this sense, what consumers buy is not just an item, but a story.

  DongGuan RiSheng Crafts&Gifts Co.,Ltd. is a comprehensive service company integrating cultural and creative design, handicraft manufacturing, gift customization, digital cultural and IP derivative development. The company is committed to being a "landing cultural and creative supplier". Its business content is divided into three sections, namely cultural and creative design and development, handicraft factory and cultural and creative product development. Welcome your consultation!



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